Overview
Amazon Music is introducing a new feature that allows current and new users to find and connect with their phone contacts.
I was tasked with writing copy to encourage customers to enable third Contact Discoverability privacy setting.
Amazon Music is introducing a new feature that allows current and new users to find and connect with their phone contacts.
I was tasked with writing copy to encourage customers to enable third Contact Discoverability privacy setting.
This included a Tooltip, Text Invite, Final Screen sub-header, Header for invitees, and main banner.
Bussines Goals
Before begging this task, I asked the requestor several questions to get a better understanding of what as needed.
Before begging this task, I asked the requestor several questions to get a better understanding of what as needed.
Who is the customer?
Customer who wants to find and follow friends on Amazon Music
What is the customer journey or user states?
In the Mobile app on Library/Privacy settings pages
Where does this appear?
Mobile app
What are the objectives and how is success measured?
Number of people followed
What is the singular message we want to get across?
Customers should understand what each workflow is.2
What is the customer journey or user states?
In the Mobile app on Library/Privacy settings pages
Where does this appear?
Mobile app
What are the objectives and how is success measured?
Number of people followed
What is the singular message we want to get across?
Customers should understand what each workflow is.2
Suggested Copy
The requester provided visuals with suggested copy.
Using Amazon Music’s UX writing guidelines, I examined the suggested copy and looked for ways to improve it.
Research
I conducted an internal audit of the copy used within Amazon Music and an external audit of how similar copy is being used on other platforms like Spotify, Youtube Music, Shazam, Soundcloud, Musi, and Snapchat.
Final Copy
The requester provided visuals with suggested copy.
Using Amazon Music’s UX writing guidelines, I examined the suggested copy and looked for ways to improve it.
